To Read or Not to Read Can Policy Support the Future Reader Market? A Flemish Case Study  

Oleh:

Raeymaeckers, Karin ; Hauttekeete, Laurence ; Deprez, Annelore

Jenis: Article from Article
Dalam koleksi: European Journal of Communication vol. 22 no. 1 (2010), page 89-107.
Topik: Newspapers; Newspapers in Education; Press Subsidies; Reader Market; Young People
Fulltext: 89.full.pdf (125.09KB)

Isi artikel

For some time European newspaper markets have been confronted with decreasing circulation and readership figures. Research focused on patterns of consumption reveals that young people in particular spend less time reading newspapers. Since 2003, the government in Flanders has supported the Newspapers in Education programme in search of more qualitative and longterm alternatives to press subsidy, aimed at the preservation of the future readership market. As a result, the government and Flemish newspaper publishers distribute almost 1 million newspaper copies to schools every year. Each school year, approximately 100,000 students participate in the Newspapers in Education project. Over the years the financial support has grown and recently the Flemish government decided to substantially increase its contribution to €1.2 million, which will make it possible to expand the target group considerably, beyond the original focus on 16- to 18-year-olds. The research presented in this article analyses the shifts in pre and post test design survey results of the participants who took part in the Newspaper in Education project between February and May 2005.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali