Trouble in Store: Probes, Protests, and Store Openings by WalMart, 1998-2007  

Oleh:

Lori Qingyuan Yue ; Igram, Paul ; Rao, Hayagreeva

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: AJS: American Journal of Sociology vol. 116 no. 01 (Jul. 2010), page 53-92.
Topik: Wal-Mart; Trouble in Store
Fulltext: The American Journal of Sociology, Vol. 116, No. 1 (July 2010), pp. 53-92.pdf (358.17KB)

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Perpustakaan PKPM Nomor Panggil: A13 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The authors consider how uncertainty over protest occurrence shapes the strategic interaction .between companies and activists. AnalyzingWal-Mart, the authors find support for their theory that companies respond to this uncertainty through a "test for protest" approach. In Wal-Mart's case, this consists of low-cost probes in the form of new store proposals. They then withdraw if they face protests,especially when those protests signal future problems. Wal-Mart is more likely to open stores that are particularly profitable, even if they are protested. This uncertainty-based account stands in sharp contrast to full-information models that characterize protests as rare miscalculations.

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