Detail Book Notes   Oleh:  Selznick, Barbara J. ; Franklin, Bob ; Whitt, Jan ; Baur, Steven ; Kmapp, Raymond ; Warwick, Jacqueline ; Evans, David Jenis: Article from Article Dalam koleksi: European Journal of Communication vol. 24 no. 1 (2010), page 129-142. Topik: Global Television; Newspapers; Fulltext: 129.full.pdf (134.85KB) Isi artikel Barbara Selznick’s key focus in this book is on the ways in which international coproduction in television operates within the overarching context of global capitalism. Co-produced television is not the same as national television exports because it is designed specifically with international audiences in mind. For example, the initial market is now usually for a general format rather than for the original version of a series. The aim is multiple marketization, and that is the lure, for what is promised in any specific case is not successful television product in one country, but in many. Given the financial harvest to be made from this, it is hardly surprising that television co-production is in the hands of a few horizontally and vertically integrated transnational conglomerates whose chief priority is profitability, and it serves their purposes well inmaking farmore money than local programming. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved