Detail Review: Kai Hafez, The Myth of Media Globalization. Oxford: Polity Press, 2007. £14.99. 232 pp.   Oleh:  Zhu, Lian Jenis: Article from Article Dalam koleksi: European Journal of Communication vol. 24 no. 1 (2010), page 123-126. Topik: Media Globalization Fulltext: 123.full.pdf (80.68KB) Isi artikel In 1964, McLuhan famously claimed that ‘we now live in a global village . . . a simultaneous happening’, where people around the world have a better understanding of each other, with the aid of new media technologies, and conflict will be diminished as a consequence. Theoretically, this would enable a global civil society and a global public sphere. Obviously, this has not eventuated, and the idea of the ‘global village’ has since been challenged, particularly by theories of media and cultural imperialism that indicate western-imposed global capitalism in an uneven process of globalization. In contrast, some advocate theories of hybridization where different cultures travel across borders and influence one another to create a new culture; or of localization where cross-borders communication is tailored with local elements to cater for local audiences. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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