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ArtikelReviews: Heather Savigny, The Problem of Political Marketing. London: Continuum, 2008. £60.00. 147 pp.  
Oleh: Lilleker, Darren G.
Jenis: Article from Article
Dalam koleksi: European Journal of Communication vol. 24 no. 2 (2010), page 233-235.
Topik: Heather Savigny
Fulltext: 233.full.pdf (68.87KB)
Isi artikelThe third section assesses the impact of the family on consumption. Jan Phillips points to the fact that families are what families do and what they consume. It is that which actually reflects changes in society. Anna Sparrman’s paper demonstrates how children’s own opinions and reflections on wall decorations in their rooms generate connections between parents and children, objects, cultural values of childhood and gender. Alice Gronhoj’s paper assesses the impact of environmental issues on adolescents and how difficult it is to mobilize young consumers to collective action in favour of radical environmental improvements. The last, but certainly not least contribution is written by Ekström and reconsiders a topic that has received much recent attention – the roles of children and parents living in a consumer culture. She argues that not only are the young exposed to ‘catwalk consumption’, the older generation is as well. By choosing which commercial or cultural product to consume, both parents and children show who they are or who they would like to be.
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