Mass Communication Tapping into Participatory Culture Exploring Strictly Come Dancing and Britain’s Got Talent  

Oleh:

Enli, Gunn Sara

Jenis: Article from Article
Dalam koleksi: European Journal of Communication vol. 24 no. 4 (2010), page 481-493.
Topik: Authenticity; Fan Culture; Ordinariness; Participation; Votein Formats
Fulltext: 481.full.pdf (128.27KB)

Isi artikel

Exploring the vote-in formats Strictly Come Dancing and Britain’s Got Talent, this article examines how mass communication is changing as a result of audience involvement via digital platforms. The central argument is that feedback opportunities provided by new technology represents new ways of connecting with the audience, and thus new challenges for the TV industry.

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