Effects of Discounting Cues and Gender on Apprehension : Quantitative Versus Verbal Depictions of Threatening Trends  

Oleh:

Berger, Charles R.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Communication Research vol. 30 no. 3 (Jun. 2003), page 251-271.
Topik: discounting cues; gender; apprehension
Fulltext: Vol. 30, No. 3, page 251-271.pdf (119.47KB)

Isi artikel

Two experiments examined the hypothesis that quantitative depictions of improvement in threatening trends that were subsequently discounted would engender greater apprehension than undiscounted depictions of improving trends among men but not among women.Support for this interaction hypothesis was obtained in Experiment 1. When improvement in the threatening trends was depicted verbally, the interaction between discounting cues and gender was hypothesized to reverse. Experiment 2 found evidence supporting the predicted reversal of the interaction found in Experiment 1.These interaction effects are explained in terms of differential vigilance potentiated by quantitative and verbal depictions of threatening trends among women and men and gender differences in quantitative and verbal skills.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali