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BukuRetailing in emerging markets: a policy and strategy perspective
Bibliografi
Author: Mukherjee, Malobi (Editor); Cuthbertson, Richard (Editor); Howard, Elizabeth (Editor)
Topik: Marketing; Retail trade; Business & Economics--commerce; Developing countries
Bahasa: (EN )    ISBN: 978-0-415-73087-7    
Penerbit: Routledge     Tempat Terbit: New York    Tahun Terbit: 2015    
Jenis: Books - Textbook
Fulltext:
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: 658.870 RET
    • Non-tandon: 1 (dapat dipinjam: 1)
    • Tandon: tidak ada
    • Dalam proses usulan: 1
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Artikel dalam koleksi ini
  1. Introduction, halaman 1-6
  2. Transformations in Thailand's retailing landscape: public policies, regulations and strategies, halaman 7-35
  3. Retail trade public policies and initiative in Malaysia, halaman 36-65
  4. Retail policy and strategy in Indonesia, halaman 66-93
  5. Retail policy and strategy in Vietnam, halaman 94-123
  6. Food retail strategy and policy in Brazil: heterogeneous retail formats and competition, halaman 124-156
  7. Retail strategy and policy in emerging markets (Colombia), halaman 157-175
  8. Retail strategy and policy in Russia, halaman 176-199
  9. Chinese retail policy and strategy, halaman 200-239
  10. Indian retailing: a policy and strategy perspective, halaman 240-257
  11. Conclusion: public policy and retail strategy, halaman 258-270

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