Linking Media to Prototype Activation and Subsequent Celebrity Attraction: : An Application of Self-Categorization Theory  

Oleh:

Mastro, Dana E. ; Tamborini, Ron ; Hullett, Craig R.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Communication Research vol. 32 no. 3 (Jun. 2005), page 323-348.
Topik: media; race and ethnicity; depersonalized attraction; prototypicality; self-categorization
Fulltext: Vol 32, no 3, page 323-348.pdf (148.39KB)

Isi artikel

The present study addresses the role of the media in the self-categorizationbased process of depersonalized attraction. Results provide tentative support for the proposition that prototype embodiment impacts subsequent judgments of celebrity social attractiveness. Specifically, social attraction was most effectively predicted by ingroup prototype embodiment along the dimension of intelligence addressed in the induction, influencing liking of both ingroup (White) and outgroup (Black) target celebrities.

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