Switching Social Identities: : The Influence of Editorial Framing on Reader Attitudes Toward Affirmative Action and African Americans  

Oleh:

Richardson, John D.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Communication Research vol. 32 no. 4 (Aug. 2005), page 503-528.
Topik: framing; social identity; recategorization; race; affirmative action; diversity; modern racism; White guilt; belief in White privilege
Fulltext: Vol 32, no 4, page 503-528.pdf (143.11KB)

Isi artikel

An experiment investigated the impact of editorial framing on readers’ political cognitions and affect toward a different racial group. Participants read mock newspaper editorials endorsing Grutter v. Bollinger, a U.S. Supreme Court decision upholding affirmative action in higher education. The editorials were systematically manipulated to present different frames in four randomly assigned versions: remedial action, diversity, combined (both frames), and control (neither frame). Frame inductions did not significantly influence support for affirmative action. However, exposure to editorials presenting the diversity frame moderated the relation between Whites’ pretested interracial attitudes (modern racism,White guilt, and belief inWhite privilege) and support for affirmative action. Editorials presenting the diversity frame also induced White participants to score higher on a measure of pro-Black affect. Overall, the results suggest that frames can activate distinct social identities within the minds of readers, priming their applicability to the task at hand.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali