Detail Integrasi Antara Uji Kesetaraan, Refined Kano Model, dan Blue Ocean Strategy Dalam Formulasi Strategi Penciptaan Nilai Pelanggan (Studi Kasus CV. ABC, Lampung) Bibliografi Author: LUCKY, NOVRYAN ; Sukwadi, Ronald (Advisor) Topik: Small and Medium Enterprise (SME); Equality Test; Refined Kano Model; Blue Ocean Strategy; Internal Data; Surveys; Customer Needs; Customer Value. Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2015     Jenis: Theses - Undergraduate Thesis Fulltext: Tugas Akhir_Novryan_2011043121.pdf (5.43MB; 47 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FTI-1134 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract Intense competition in the market is often a problem for a Small and Medium Enterprises. To that end a Small and Medium Enterprises should be able to give satisfaction to customers by improving the quality of a product. In improving the quality of survey techniques are often performed to obtain the customer's needs. This has become one of the obstacles for Small and Medium Enterprises for not having the cost and time to conduct a survey of customer needs. Moreover, it is not enough just to increase quality, to be successful a Small and Medium Enterprises also requires a strategy that can create value for customers and also get the value of the customer. In this study used the integration between test equivalence, Refined Kano Model, and the Blue Ocean Strategy to overcome the existing problems. To replace the survey techniques, this study discusses the test of equality between the internal data with the results of the survey related to customer needs. In addition, this study also discussed what strategies taken obliged Small and Medium Enterprises related to each attribute in creating value for the customer to be able to get out of the competition.Results obtained from the equality test is 20 out of 24 attributes attribute Small and Medium Enterprises internal data can be used to replace the survey technique. Additionally related to strategy, Small and Medium Enterprises must create class attribute less attractive as contributing to the creative values and psychological value; increase class attributes critical and high value-added as contributing to the psyc hological value and functional value; Necessary maintain class attribute that does not reduce the value of the Junctional or economic value; reducing the condition attributes of low value-added group and removes the attribute group care free to give economic value. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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