Social Comparisons With News Personae : Selective Exposure to News Portrayals of Same-Sex and Same-Age Characters  

Oleh:

Knobloch-Westerwick, Silvia ; Hastall, Matthias R.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Communication Research vol. 33 no. 4 (Aug. 2006), page 262-284.
Topik: social comparison; selective exposure; self-esteem; gender; age
Fulltext: Vol 33, no 4, page 262-284.pdf (208.89KB)

Isi artikel

Appeal of personae in news is investigated based on social comparison theory. Participants (N = 276) of two age groups browsed through online news while selective exposure was unobtrusively logged. Manipulated articles focused on individuals and varied along three within factors: sex and age group of portrayed individual and story valence. After browsing news, participants completed a questionnaire including a self-esteem scale. Recipients preferred news on same-sex individuals, and young readers favored articles about sameage characters. Impacts of self-esteem to positive and negative articles, offering upward and downward comparison opportunities, were mediated by sex of recipient. Exploratory analyses indicated that this interaction results from gender-based preferences for comparison contexts—social issues for women and achievement topics for men.

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