Detail Book review: Jennings Bryant and Mary Beth Oliver (eds), Media Effects: Advances in Theory and Research, 3rd edn, Routledge: New York and London, 2009; 639 pp.: £40.00   Oleh:  Ruddock, Andy Jenis: Article from Article Dalam koleksi: European Journal of Communication vol. 25 no. 2 (2010), page 195-198. Topik: Media Effects; Advances in Theory and Research Fulltext: 195.full.pdf (84.0KB) Isi artikel The third edition of Media Effects: Advances in Theory and Research brings an invaluable update on the state of the art in quantitative empirical studies of media influence. The genius of this collection is that it simultaneously plays to novices, converts and sceptics. Its 27 essays cover developments in major paradigms such as agenda setting, cultivation analysis, social cognition and information processing studies, media framing and uses and gratifications research. The most recent studies on media and politics, marketing and health practices are covered. The inevitable dilemma of how best to conceive and examine the impact of media violence is comprehensively explored. The sway of media representations on attitudes and beliefs about race, ethnicity and gender are outlined. Challenges posed by changing media environments are discussed. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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