Detail Analisis Pengaruh Strategi Organisasi Terhadap Competitive Advantage Di UKM (Studi Kasus : UKM Luhung, Yogyakarta) Bibliografi Author: Rumanti, Augustina Asih (Advisor); DEVINTA, CLARA Topik: Organizational Strategy; Competitive Advantage; PLS Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2015     Jenis: Theses - Undergraduate Thesis Fulltext: Clara Devinta's Undergraduate Theses.pdf (4.54MB; 21 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FTI-1130 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract Strategy is a plan of work of a company that aims to create competitive advantage. An organizational strategy that properly designed is expected to enable the company to achieve economic benefits of the profits that can be achieved by a competitor in the market in the same industry. Companies that have a competitive advantage has always had the ability to understand the changes in the structure of the market and is able to choose an effective marketing strategy. Case studies conducted in Small and Medium Enterprises (SMEs) engaged in the production of batik in the city of Yogyakarta. SMEs Batik Luhung is quite famous batik SMEs in Yogyakarta, but the system that is in it is conventional and not have a well-planned strategy of the organization. This study has the objective to analyze the influence of the organization's strategy on competitive advantage that occur in SMEs Batik Luhung. Tools that are used to perform measurements in this study using the structural model developed from the results of elaboration related theories. This structural model is then produced a questionnaire as an indicator to measure the construct variable . There are eight factors that influence the competitive advantage as well as three factors that affect the organization's strategy. Data processing is performed using software PLS (Partial Least Square). Based on the value of the T-Statistics on the path coefficient, obtained a value of 0, which indicates that the strategy does not affect the organization's competitive advantage in SMEs noble. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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