Reconsidering the Relationship Between the Third-Person Perception and Optimistic Bias  

Oleh:

Wei, Ran ; Lo, Ven-Hwei ; Lu, Hung-Yi

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Communication Research vol. 34 no. 6 (Dec. 2007), page 665-684.
Topik: third-person effects; optimistic bias; bird flu news; news attention; news elaboration
Fulltext: Vol 34, no 6, page 665-684.pdf (120.79KB)

Isi artikel

Studies disagree as to whether an optimistic bias can account for the commonly observed third-person perceptions. This study aims to help clarify the relationship between third-person perceptions and biased optimism in the context of assessing the impact of the news about bird flu outbreaks in Taiwan. Using a random sample of 1,107 college students, third-person perception and optimistic bias were found to be robust but unrelated. Although both optimistic bias and third-person effect are psychological perceptual judgments that can be attributed to self-serving motivation, the third-person perception is a biased interpretation of media influence, while biased optimistic perceptions are a social psychological mechanism of bolstering self-esteem in self-other comparisons regarding a risk.

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