Since English in used as a means of communication in doing bussiness internationally, companies require their employees to master English, especially their marketing staff. The marketing staff has an important role to develop a company since they are responsible for finding customers and promoting company's products. Therefore, PT. Dharma Medipro whose customers are foreigners requires its marketing staff to improve their English by providing them an English course.
Before designing the course, needs analysis was conducted through questionnaires that were distributed to the marketing staff and an interview with a marketing manager to obtain more insights about marketing staff's job descriptions. Some of the marketing staff were also interviewed. Afterwards, the results of the needs analysis were interpreted to design a syllabus for them. It is believed that the syllabus based on learners' needs will be more effective and learners' goal to learn English can be achieved as well.
The results indicate that the participants need to improved all skills, particularly speaking and listening. Since, the proposed syllabus combines structure, functions and situations relevant for the marketing staff of PT. Dharma Medipro. |