Rocket Science Retailing is Almost Here - Are You Ready ?  

Oleh:

Fisher, Marshall L. ; Raman, Ananth ; McClelland, Anna

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 78 no. 4 (2000), page 115-127.
Topik: SCIENCE; data bases; forecasting; information management; merchandising; sales forecasting; supply & demand; supply chain

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.15 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Despite all the data that retailers and e - tailers can now gather about point - of - purchase information, buying patterns, and customer tastes, they still haven't figured out how to offer the right product, in the right place, at the right time, for the right price. But some retailers are moving profitably toward what the authors call "rocket science retailing" - a blend of traditional forecasting systems, which are largely based on the gut feel of employees, with the prowess of information technology. The authors recently finished surveying 32 retail companies in which they tracked practices and progress in four areas critical to rocket science retailing : demand forecasting, supply - chain speed, inventory planning, and data gathering and organization. In this article, the authors look at some companies that have excelled in those four areas and offer some valuable advice for other businesses seeking retailing perfection. In particular, the authors emphasize the need to monitor crucial metrics such as forecast accuracy, early sales data, and stockouts - information that will help retailers determine when to tweak their supply - chain processes to get the right products to stores at just the right time.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali