Reciprocity and Dating : Explaining the Effects of Favor and Status on Compliance With a Date Request  

Oleh:

Hendrickson, Blake ; Goei, Ryan

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Communication Research vol. 36 no. 4 (Aug. 2009), page 585-608.
Topik: favor; pregiving; reciprocity; compliance; socioeconomic status; date requests; indebtedness; gratitude; liking
Fulltext: Vol 36, no (4), page 585-608.pdf (257.78KB)

Isi artikel

A robust finding in compliance-seeking message effects research is that providing an unsolicited favor to a target before making a direct request for compliance is more effective than a direct request alone. Explaining this effect, however, has proven a more elusive goal. Most existing studies either do not examine potential mediators of the favor-compliance relationship or restrict their focus to one or two potential mediators. In this study, the authors extend compliance research by testing five potential explanations for the favor-compliance relationship and examine the relationship in an untested context, a cross-sex date request. We also examine the impact of another important predictor of compliance, socioeconomic status (SES). Findings suggest that favor and SES interact to affect compliance with a date request and that the positive affective mechanisms of gratitude, liking, and physical attraction best explain these effects. Implications for understanding human reciprocal behavior and its explanatory mechanisms are discussed.

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