Women Are Sort of More Tentative Than Men, Aren't They? : How Men and Women Use Tentative Language Differently, Similarly, and Counterstereotypically as a Function of Gender Salience  

Oleh:

Palomares, Nicholas A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Communication Research vol. 36 no. 4 (Aug. 2009), page 538-560.
Topik: gender identity; social cognition; social identity; gendered communication; expertise; computer-mediated communication; message production; stereotypes; prototypes
Fulltext: Vol 36, no (4), page 538-560.pdf (262.85KB)

Isi artikel

Based on self-categorization theory’s explanation for gender-based language use, male and female participants sent e-mail on a masculine, feminine, or gender-neutral topic to an ostensible male or female recipient (i.e., intergroup or intragroup dyads). As predicted, the topic affected if and how men and women used tentative language differently: For masculine topics, traditional gender differences emerged (i.e., women were more tentative than men) in intergroup, but not intragroup, contexts; for feminine topics, differences were counterstereotypical (i.e., men were more tentative than women) in intergroup contexts only; and for a gender-neutral topic, no differences resulted in either intra- or intergroup contexts. Moreover, gender salience partially mediated these effects in intergroup interactions only: Topic affected tentative language through gender salience in the mixed-sex condition (i.e., a conditional indirect effect).

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