Intervention of Eating Disorder Symptomatology Using Educational Communication Messages  

Oleh:

Park, Sung-Yeon ; McSweeney, Jacqueline Hitchon ; Yun, Gi Woong

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Communication Research vol. 36 no. 5 (Oct. 2009), page 677-697.
Topik: body image; eating disorders; intervention; educational campaign
Fulltext: Vol 36, no (5), page 677-697.pdf (153.03KB)

Isi artikel

This study explored an intervention of body image disturbance by employing short educational messages. A public service announcement (PSA) comprised of a realistic body image photo and a text emphasizing genetic diversity of body types improved young women’s body satisfaction, although it did not affect the size of ideal femalebody norm. A variation of the PSA, an alignment ad, generated a similarly positive effect on body satisfaction. The alignment ad, in comparison to a control, also increased the size of ideal female-body norm. At the same time, these positive main effects were mostly due to the gains in body satisfaction and the size of ideal female-body norm by women whose body satisfaction was relatively undamaged to begin with. For women who were already suffering from low body satisfaction, the educational messages interacted with the predisposition to further deteriorate body satisfaction and the norm of ideal female body. Theoretical implications of these effects were discussed and practical suggestions were made for healthy body image advocates.

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