Effects of Narratives, Openness to Dialogic Communication, and Credibility on Engagement in Crisis Communication Through Organizational Blogs  

Oleh:

Yang, Sung-un ; Kang, Minjeong ; Johnson, Philip

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Communication Research vol. 37 no. 4 (Dec. 2010), page 473-497.
Topik: crisis communication; salience of narrative structure; openness to dialogic communication; credibility; audience engagement; blogs
Fulltext: Vol 37, no (4), page 473–497.pdf (990.4KB)

Isi artikel

This study focused on individual interpretation of crisis communication messages and aimed to examine which forms of crisis narratives can enhance audience engagement in crisis communication such as reduction of negative emotions. An experimental study was conducted, simulating audience experience with blog posts written for crisis communication. Data suggest that the openness to dialogic communication is essential to creating and enhancing audience engagement in crisis communication, which, in turn, leads to positive postcrisis perceptions. Among several dimensions of audience engagement, reduction of negative emotions was a critical mediator that connected the impact of openness to dialogic communication with positive postcrisis perceptions.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali