Weighing in on the Coaching Decision: Discussing Sports and Race Online  

Oleh:

Sanderson, Jimmy

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Language and Social Psychology (Full Text) vol. 29 no. 3 (Sep. 2010), page 301-320.
Topik: coaching; racism; reverse racism; college football; computer-mediated; communication; CMC; discussion boards
Fulltext: Vol 29, no (3), page 301–320.pdf (202.47KB)

Isi artikel

The online consumption of sport is becoming increasingly popular among sports fans. This study examined how fans used computer-mediated communication to discuss allegations of racism in American Division I College Football hiring practices. A thematic analysis of 1,254 postings to an ESPN.com discussion forum revealed that fans addressed the issue through messages of (a) transference, (b) irrelevance, (c) reverse racism, and (d) recognition. Results suggest that the online commentary (re)produced an ideology that (a) claims racism as nonexistent, (b) blames the victims of racism for their underrepresentation, and (c) suggests any lingering racism is against Whites (e.g., Whites are victims of reverse discrimination). The findings reveal how computermediated communication domains are important sites for examining how fans’ messages (re)produce societal beliefs about the role and relevance of race in sport.

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