| Research of business architecture improvement at PT. Bina Busana Internusa in the market ing division using business process management body of knowledge (BPM CBOK) is done to create a successful business archi tecture especial ly in the market ing divi sion.The expected resul t is to analyze the act ivi t ies occurred in market ing division. The study was conducted wi th vision and mission mapping, making a strategy map based on the four per spect ive of balanced scorecard and making a operat ional map. The resul t processedby using BPM CBOK to improve the exist ing of archi tecture business system. The resul t of this research is proposed archi tecture business improvement that ef f icient , ef fect ive, and useful for market ing division at PT. Bina Busana Internusa. The resul t expected to recommendat ion for a potent ial improvement in the future |