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BukuThe Relationships among Corporate Social Responsibility, Corporate Image and Economic Performance of High-Tech Industries in Taiwan
Bibliografi
Author: Chang, Cheng-Ping
Topik: Corporate social responsibility; Corporate image; Economic performance; High-tech industry
Bahasa: (EN )    
Penerbit: Springer Science & Business Media     Tahun Terbit: 2007    
Jenis: Article - diterbitkan di jurnal ilmiah internasional
Fulltext: art_10.1007_s11135-007-9117-z - PENTING.pdf (226.73KB; 3 download)
Abstract
The economic development of high-tech industries in Taiwan focuses on IC design, opt electrics, semiconductors, computer science and telecommunication. It is necessary for business to understand the relations and significance of the economic performance to take the responsibility and keep a positive corporate image, thus they can earn more admiration and trust from customers. How do they take the social responsibility to improve their corporate image and create the economic performance, and finally reach the top one of the whole world? This study discusses the subject concerning the continuing development of business and relevant issues stated above. We found that 68.1% of high-tech industries in Taiwan are in accordance with business ethics and norms of conduct. Businesses take their responsibility practically by participating in public welfare activities. The more responsibilities they fulfill; the better image they have. High-tech industries should target the social responsibility as their first goal and secondly improve their corporate image to increase the economic performance.
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