Detail Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective Bibliografi Author: Hansen, S. Duane ; Dunford, Benjamin B. ; Boss, Alan D. ; Boss, R. Wayne ; Angermeier, Ingo Topik: Corporate marketing; Corporate social responsibility; Employee attitudes; Employee trust; Ethical corporate marketing; Organizational behavior Bahasa: (EN )     Penerbit: Springer Science & Business Media     Tahun Terbit: 2011     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: art_10.1007_s10551-011-0903-0.pdf (298.71KB; 2 download) Abstract Research on corporate social responsibility (CSR) has tended to focus on external stakeholders and outcomes, revealing little about internal effects that might also help explain CSR-firm performance linkages and the impact that corporate marketing strategies can have on internal stakeholders such as employees. The two studies (N = 1,116 and N = 2,422) presented in this article draw on theory from both corporate marketing and organizational behavior (OB) disciplines to test the general proposition that employee trust partially mediates the relationship between CSR and employee attitudinal and behavioral outcomes. Both studies provide evidence in support of these general relationships. Theoretical and practical implications of these findings are discussed in the context of CSR and corporate marketing research. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved