Detail The Effect of Customer Orientation, Brand Image, and Promotion on High School Students' Interest in Choosing Atma Jaya Catholic University of Indonesia Bibliografi Author: Tirta, Ignasius ; Soelasih, Yasintha (Advisor) Topik: customer orientation; brand image; promotion; purchase intention; https://shared.com/g4d64ezfcv?s=l Bahasa: (EN )     Penerbit: Program Studi Manajemen Fakultas Ekonomi dan Bisnis Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2014     Penyerta: Dilihat selain dengan website Atma Jaya Jenis: Theses - Undergraduate Thesis Fulltext: 2010-011-019 Ignasius Tirta's Undergraduate Theses.pdf (1.04MB; 44 download) [Informasi yang berkaitan dengan koleksi ini di internet] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FEM-7816 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract Competition in Indonesia is fierce. There are so many universities competing to become the number one university. The university will try to provide service that suits the consumers' needs and wants. Their image and promotion also help them to compete with each other. Therefore, the researcher wanted to conduct a research to determine the influence from customer orientation, brand image, and promotion on high school students' interest in choosing Atma Jaya Catholic University of Indonesia. This research uses primary data and the datas are obtained by distributing questionnaires to 260 students in grade X and XI in SMAK 5 BPK Penabur by using simple random sampling method. Then, the data were processed by using Structural Equation Modelling (SEM) with the LISREL 8.70 program. The result from this research shows that there are insignificant influence from customer orientation and brand image on purchase intention and negative significant influence from promotion on purchase intention. The result also shows that customer orientation, brand image, and promotion have no joint significant influence on high school students' interest in choosing Atma Jaya Catholic University of Indonesia. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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