| The objective of this research is to integrate the measuring of influence and satisfaction of customer towards the service quality in order to plan an effective strategy for Golden Boutique Hotel Angkasa in achieving its goals. This research includes two groups of respondents, such as the hotel management and the hotel customers, in which each is given 26 criteria of evaluation of the hotel. The measurement of influence from a service quality attribute is using fuzzy measurement and decision-making trial and evaluation laboratory (DEMATEL) which is done by the respondents of the hotel management. On the other hand, the measurement of satisfaction for every service quality attribute, which is done by the respondents of the hotel customers, is using likert scale and average calculation of level of satisfaction. The result is known that 12 attributes of service quality have high influence, 14 attributes have low influence, and 13 attributes of service quality have high level of satisfaction, while the other 13 have low level of satisfaction. Strategy that has to be done is doing corrective actions on the evaluation criteria which the level of satisfaction is low and the influence is either high or low, and maintaining other evaluation criteria that already have high level of satisfaction with either high or low influence |