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Local Young Tourist’ Perceptions of Service Quality, Motivation, Satisfaction, Loyalty in Choosing Dunia Fantasi (Dufan) as Tourist Attraction (presented in The 2013 IBEA 20–23 March 2013, Bangkok-Thailand)
Bibliografi
Author:
Meilani, Yohana F. Cahya Palupi
;
Lemy, Diena Mutiara
;
Bernarto, Innocentius
Bahasa:
(EN )
Penerbit:
CAAL - International Education and Organizer
Tempat Terbit:
Jakarta
Tahun Terbit:
2013
Jenis:
Papers/Makalah - pada seminar internasional
Fulltext:
018---Yohana_F_Cahya&Diena_Mutiara_L&Innocentius_B---Local_Young_Tourist_Perception.pdf
(560.71KB;
5 download
)
Abstract
As a potential market in tourism industry, young tourist can be seen as a component of the tourism market as a whole (Moisa, 2010). Tourism policy in Indonesia is planning to organize a travel fair targeted at local youth (Hudaya, 2012). Based on exploration study that 70% respondent chosen Dunia Fantasi(Dufan) in Jakarta as tourist attraction. The aim of this study is to investigate local young tourist’ perception of service quality, motivation, satisfaction, loyalty in choosing Dufan as tourist attraction. The research model investigates the relevant relationship among the construct by using Partial Least Square (PLS) method by computational assistance program Smart PLS was used to process the data. The result shown that Perception of SERVQUAL of young tourist relate to motivation in choosing Dufan as tourist attraction; Motivation of young tourist relate to satisfaction in choosing Dufan as tourist attraction; Satisfaction of young tourist relate to loyalty in choosing Dufan as tourist attraction. This study suggestion a good perception of service quality will build motivation and satisfaction from the young local tourist when choosing tourist attraction, particularly Dufan. These three variables must be maintain by Dufan as a theme park in order to enhance the loyalty of the young local tourist. In practical contributions, this study can be used as a reference for quality tourism services policies in Indonesia especially for young tourist.
Kajian editorial
http://www.caal-inteduorg.com/ibea2013/ejournal/018---Yohana_F_Cahya&Diena_Mutiara_L&Innocentius_B---Local_Young_Tourist_Perception.pdf
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