Detail Analisis Pengaruh Ecological Knowledge, Consumer Values, Social Influence, terhadap Green Purchase Intention dengan Attitude Toward Green Purchases Sebagai Mediasi (Studi Kasus PT. "X") Bibliografi Author: Nugroho, Agustini ; Nugroho, A.Y. Agung (Advisor) Topik: attitude toward green purchases; ecological knowledge; consumer values; social influence; green purchase intention; https://shared.com/780p1msyaa?s=l Bahasa: (ID )     Penerbit: Program Studi Magister Manajemen Sekolah Pascasarjana Universitas Katolik Indonesia Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2013     Jenis: Theses - Master Thesis Fulltext: Agustini Nugroho's Master Theses.pdf (825.73KB; 57 download) [Informasi yang berkaitan dengan koleksi ini di internet] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: MM-690 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract The Green Marketing concept has become a business trend in responding the issues of environment, and been an important icon in modern business. Besides that, the demand of green product has been increased in developing countries and especially in developed countries. Following the green marketing concept, the green consumerism was formed and become phenomenon. This behaviour is motivated not only to fulfiled its need, but also as a social responsibility in general. Green consumerism could be measured by the intention to buy green product. This research is to find out how significant the influence of ecological knowledge, consumer values, and social influence toward attitude toward green purchases, that impact to green purchase intention. The analyses for this research are using Structural Equation Modeling (SEM) with 150 respondents. There are 4 hypotheses that are accepted, which are: Social Influence has significant influence toward Green Purchase Intention, Social Influence has significant influence toward Attitude Toward Green Purchase, Consumer Value has significant influence toward Attitude Toward Green Purchase, and Attitude Toward Green Purchase has significant influence toward Green Purchase Intention. In this research, there is not significant influence amongst the Ecological Knowledge and Customer Value toward Green Purchase Intention, nor the Ecological Knowledge toward Attitude Toward Green Purchase. Means that consumer has high attention for Ecological Knowledge, aware that green product has Customer Value, but these are not enough to trigger the purchase intention, if the Social Influence is excluded. The Social Influence is playing an imporant role in trigger the Green Purchase Intention. To be success, he marketeers should pay attention the Social Influence in marketing the green products. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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