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Analisis Pengembangan Manajemen Strategi Berdasarkan Model Value Chain Dan Model Teknometrik (Studi Kasus : Ukm Yan’s Keramik Malang, Jawa Timur)
Bibliografi
Author:
SETIAWAN, CYNTHIA HERNADI
;
Rumanti, Augustina Asih
(Advisor)
Topik:
Strategic Management
;
Technology Management
;
SWOT Matrix
;
The Model Value Chain
;
The Model Technometric
Bahasa:
(ID )
Penerbit:
Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya
Tempat Terbit:
Jakarta
Tahun Terbit:
2013
Jenis:
Theses - Undergraduate Thesis
Fulltext:
Cynthia Hernadi Setiawan's Undergraduate Theses.pdf
(2.7MB;
27 download
)
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
FTI-1016
Non-tandon:
tidak ada
Tandon:
1
Lihat Detail Induk
Abstract
The background for this research was a perspective which said that strategy management affects the progress of company in every aspect. Strategy management decides what steps that company must do to achieve the vision and mission and also to keep standing in the industrial competition these days. It is required to identify the company’s position in term of advantages and disadvantages to consider the strategically management. Moreover, value chain model can be used to identify the whole process. This research will be done in UKM Yan’s Keramik Malang, East Java. The advancement of technology can be one of the beneficial aspect to survive, but the used of technology should be precisely correct and balancing with the human resources. By using rge technometric model can be assumed, that all of the technology component which are exist in the UKM be one of the basic development plan in UKM. The result from this research is focus strategy and expansion strategy with considering the vision and mission UKM itself, SWOT matrix, value chain model and technometric model.
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