| Amusement park has become a crucial component of the tourism industry, which provides entertainment to both local residents and tourists . In 2003 , estimated there were about 360 recreational parks around the world , with the number of visitors more than 600 million visitors annually . One fairly well-known recreation park in Indonesia is Dunia Fantasi Ancol . As one of the icons of Indonesia, it is very important to be able to develop Dufan itself. Record based on data from AECOM to level asia , Dufan only ranks 19 out of 20 on recreational park with the most visitors. Because of that, we need further analysis in order to improve competitiveness of Dufan in Asia . This study used Refined Kano 's Model , IPA , and Blue Ocean Strategy method. The results obtained from these methods, there are 18 attributes that affect performance of Dufan , which is 8 attributes with excellent performance levels , 5 attributes with surplus performance levels , and 5 attributes with levels of performance to be improved . From the analysis before, 3 strategy has been made based on the principle of Blue Ocean Strategy. Keywords: Amusement park, Dunia Fantasi, Service Quality, Refined Kano’s Model, Importance and Performance Analysis, Blue Ocean Strategy |