Tweedledum and Tweedledee : Problems in Company Course Design  

Oleh:

Mangilli-Climpson, Massimo

Jenis: Article from Bulletin/Magazine
Dalam koleksi: ENGLISH TEACHING FORUM (http://exchanges.state.gov/englishteaching/forum/archives.html) vol. 33 no. 2 (Apr. 1995), page 26.
Fulltext: Tweedledum and Tweedledee Problems In Company Course Design.pdf (298.6KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE34.7 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Contrary to general opinion, schools, and particularly private schools-have aims that are comparable to those of business: they provide services and obtain profits. Without a healthy financial base, these schools would quickly be bankrupted, and replaced by more commercially efficient concerns (Handy and Aitken 1986). Success is not solely dependent upon the uniqueness or the quality of the marketable services, but also upon location, the amount of competition, economic overhead, and general cost for running and marketing specialized business English courses for adults. Most important of all is the demand that the customers register for such program services. This paper describes the experience of a small, private language school organizing foreign language courses (both on and off-site) for company employees with mixed language abilities.

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