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ArtikelMark Zuckerberg: The temptation of Facebook's CEO - Full version  
Oleh: Kirkpatrick, David
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 161 no. 7 (May 2010), page 68.
Topik: Mark Zuckerberg; MTV; Facebook
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    • Nomor Panggil: FF16.43
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Isi artikelThe Viacom executive figured he'd impress the kid with a ride on the company jet, but clearly it was the youth who was in the driver's seat. Of all the suitors courting Mark Zuckerberg in the fall of 2005, one of the most enterprising was Michael Wolf, president of Viacom's MTV Networks. He had heard college students in MTV's focus groups talking incessantly about the new site, and he was determined to snag it for his parent company. But first he had to "friend" Zuckerberg. Wolf had figured out that the best way to reach the Facebook leader was to instant-message him, so he IM'd Zuckerberg periodically to say he planned to be in Palo Alto -- whether it was true or not -- and suggest a dinner. If Zuckerberg agreed, Wolf would fly out. But as the end of the year approached, Wolf got in touch with a better offer. He was planning to be in San Francisco with the Viacom corporate jet, he claimed. Would Mark like a ride back to New York for the holidays?
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