The Big Idea: Leadership in the Age of Transparency  

Oleh:

Meyer, Christopher ; Kirby, Julia

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 88 no. 4 (Apr. 2010), page 38.
Topik: Leadership; Externalities; Business

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.40 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Rarely do before-and-after business cases present such a neat study in contrasts. Compare the recent actions of the key players in the food industry with those of the tobacco industry two decades earlier. In the 1980s, executives at Philip Morris were still fighting energetically to hold back the tide of evidence that cigarettes cause lung cancer, and claiming that customers were exercising free will in choosing to smoke. A 1993 Washington Post article titled “Scientists Testify Tobacco Company Suppressed Addiction Studies” tells the tale: Damning company-sponsored research had been spiked a decade before by senior executives.

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