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ArtikelReducing the Expression of Implicit Stereotypes: Reflexive Control Through Implementation Intentions  
Oleh: Mendoza, Saaid A. ; Gollwitzer, Peter M. ; Amodio, David M.
Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 36 no. 4 (Apr. 2010), page 512.
Topik: stereotypes; control; implementation intentions goals; process dissociation
Fulltext: PSPB_36_04_512.pdf (371.18KB)
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: PP45.40
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelThe authors tested the effectiveness of implementation intentions as a strategy for limiting the behavioral expression of implicit stereotypes. Implementation intentions are if-then plans that link an intended response to an anticipated situational cue, thereby enabling a reflexive form of control. The authors examined whether two different types of implementation intentions could improve response accuracy on the Shooter Task, a reaction time measure of implicit stereotyping. In Study 1, participants used a distraction-inhibiting implementation intention designed to engage control over the perception of goal-irrelevant stimuli (e.g., race). In Study 2, participants used a response-facilitating implementation intention designed to promote goal-directed action. Across studies, implementation intentions improved accuracy, thereby limiting the behavioral expression of implicit stereotypes. Furthermore, process dissociation analyses indicated that the distraction-inhibiting implementation intention increased controlled processing while reducing automatic stereotype activation, whereas the response-facilitating implementation intention increased only controlled processing. Implications for goal strategy approaches to reducing prejudice are discussed.
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