Iklan dan Budaya Popular: Pembentukan Identitas Ideologis Kecantikan Perempuan oleh Iklan di Televisi  

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Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Ilmu Komunikasi vol. 6 no. 02 (Dec. 2009), page 119-136.
Topik: Advertising; Popular Culture; Mass Media; Beauty Image of Women

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Mass Media is not only a channel to deliver messages but also is a channel to build a special image about the world, such as the beauty image of women. Advertisement create it in their messages. Most of them show womenwith white skin, slim and have long black hair. these cases are a part of popular culture or mass culture because it could be a homogen-standard value. Advertising is related with popular culture. Advertisingis a reflection of popular culture and it is an investor of popular culture.

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