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Determining the Priority of Critical Service Attributes: An Integrated Model and an Empirical Case Study in the Higher Education Sector (article of Service Science Vol 4, No 4, Dec 2012)
Bibliografi
Author:
Sukwadi, Ronald
;
Yang, Ching-Chow
;
Fan, Liu
Topik:
Customer-Oriented
;
Kano model
;
Service Quality
;
Critical Attributes
;
Priority
;
JABFUNG-RS-FT-2017-13
;
JABFUNG-2020-RSFT-13
Bahasa:
(EN )
Penerbit:
Institute for Operations Research and The Management Sciences (INFORMS)
Tempat Terbit:
Hanover
Tahun Terbit:
2012
Jenis:
Article - diterbitkan di jurnal ilmiah internasional
Fulltext:
Lampiran Ronald Revisi B13 .pdf
(397.24KB;
4 download
)
Abstract
Today, higher education institutions (HEIs) are realizing the significance of customer-oriented philosophies and quality management systems to help manage their operations on educational services. This paper starts with a review of some previous models and then outlines the results of a study conducted on students at selected Indonesian HEIs to obtain student perspectives of the service quality of those institutions. An integration of the Kano and customer-oriented models using structural equation modeling was applied to determine the priority of critical service attributes in higher education. This integrated model was illustrated empirically in a case study of the industrial engineering departments of four well-known private universities in Jakarta, Indonesia.
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