Invigorating the Content in Social Embeddedness: An Ethnography of Life Insurance Transactions in China  

Oleh:

Cheris Shun-ching Chan

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: AJS: American Journal of Sociology vol. 115 no. 03 (Nov. 2009), page 712-754.
Topik: Social Embeddedness; Life Insurance Transactions; China
Fulltext: The American Journal of Sociology, Vol. 115, No. 3 (November 2009), pp. 712-754 (win).pdf (348.16KB)

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Perpustakaan PKPM Nomor Panggil: A13 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Based on more than 14 months' ethnographic research in China, this article brings in culture and simbolic interactionism to understand the social embeddedness of economic transactions. First, an analytic frame linking tie strengths of defining principles, relational properties, and interactions is contructed and applied to changes in life insurance transactions in China. The data suggest that strong tie transactions were common until the economic gains of the sellers were made public. The author argues that the ethical-affective principle that defines strong ties and the high intensity of trust, affection, and asymmetric obligation that constitute these ties make them a double-edged sword of economic transactions. Instead, ties with midrange or weak strength are more effective because of their relational complementarity ( although direct economic exchanges may take place among strong ties under extreme institutional or contingency conditions). The author also reveals that dramaturgical interactions, through wich economic actors exercise their agency, are an integral part of embedded transactions.

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