Detail Analisis Pengaruh Brand Awareness, Perceived Quality, dan Brand Association terhadap Keputusan Pembelian produk Indomie PT Indofod Sukses Makmur Tbk Bibliografi Author: GUMILANG, MARIO BIMO ; Silalahi, Engelbertha E. (Advisor) Topik: Brand Awareness; Perceived Quality; Brand Association; Purchase Decision; https://shared.com/eywdvm1028?s=l Bahasa: (ID )     Penerbit: Program Studi Manajemen Fakultas Ekonomi dan Bisnis Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2013     Jenis: Theses - Undergraduate Thesis Fulltext: Mario Bimo Gumilang's 1 Undergraduate Theses.pdf (363.89KB; 141 download) [Informasi yang berkaitan dengan koleksi ini di internet] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FEM-7550 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract Indomie is the market leader in instant noodle industry, but the growth of other companies making similar field indomie must survive the competition. Although it has been 40 years standing, no guarantee indomie continues to be the best in instant noodle industry. Good brand becomes critical, especially factors of brand awareness, perception of quality and brand associations become one of determining whether or not the brand. Because the brand is expected to generate a good buying decision against indomie. This study was conducted with the aim of finding out whether there is influence between brand awareness, perceived quality, and brand association on purchase decisions. This research is a quantitative research using primary data. Respondents of this reasearch is people who live in boarding house areas at karet sawah RT 09 and RT 10 with total population responden is 130 . The author uses simple random sampling as the sampling technique samplenya. This Reasearch’s method is validity, reliability test, descriptive analysis and multiple regression analysis using SPSS. The results showed that there are influences between brand awareness, perceived quality, and brand association toward purchase decisions either simultaneous or individually. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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