Detail Analisa Segmenting, Targeting, Positioning pada Program Talk Show Kick Andy (di dalam Jurnal Telaah Manajemen Vol.5 No.1 Mei 2010) Bibliografi Author: Hermawan, Fransisca Topik: Segmenting; Targeting; Positioning; Television Programme Bahasa: (ID )    Edisi: Vol. 5, No. 1 Mei 2010     Penerbit: Program Studi Magister Manajemen Sekolah Pascasarjana Universitas Katolik Indonesia Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2010     Jenis: Article - diterbitkan di jurnal ilmiah nasional Fulltext: Francisca Hermawan.pdf (4.48MB; 13 download) text - Francisca Hermawan.pdf (10.63MB; 10 download) Abstract Understanding human needs is not an easy job. These needs are not always easily detectable. People sometimes do not aware their needs or wants especially in entertainment field. As a professional corporation, the hard work must flow after the other with creativity to create something interesting and long lasting product which can fulfil consumers needs and wants. Kick Andy as one unique talkshow at Metro Tv try to be a market leader for talkshow program, by using segmenting, targeting, and positioning (STP). From segmenting Kick Andy programme chose audiences from middle up class because of some factor in this show, such as high education level talk show and topic in every show. The programme promise give the best shot in entertaining and gaining the knowledge more deeper exact from the source. Now, Kick Andy be an icon and be the most popular talk show in Indonesia, it can see from the share and television rating. It means that the target market have been reach in chosen segment. The positioning words always remember in Kick Andy's are "Use your heart not the brain solely in seeing an event". Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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