Are Networks Driving The New Economy ?  

Oleh:

Bernstein, Peter L.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 76 no. 6 (1998), page 159.
Topik: network; communication strategy; internet; networks; new economy; strategic planning; technological change

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.13 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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In New Rules of the New Economy, Kevin Kelly urges companies to rethink their business strategies - to base their decisions on a new set of rules in which networks are everything. Easy electronic communication is indeed altering business strategies in many industries, and Kelly's book provides colorful examples and analysis of the opportunities ahead. But are networks, in fact, everything ? In reviewing Kelly's book, economics consultant Peter Bernstein reminds readers that networks have been influencing businesses for centuries. Consider the railroad, which boosted living standards enormously by connecting isolated economies into a worldwide market. The Internet is just one more step in the growing interconnectedness of business, and hardly the most important. Nevertheless, Bernstein agrees that a "new economy" has arrived. Network - based opportunities are just one of several facets of this new orientation, all made possible by the regime of low inflation and intense competition introduced in the 1980s. Paul Volcker and his colleagues at the Federal Reserve gave managers the monetary stability necessary for taking risks. T. Boone Pickens and Michael Milken successfully challenged the old guard of corporate leaders that had been slow to respond to competitive challenges from Europe and Asia. The companies emerging from the turmoil of this period are intensely focused on innovation, competitiveness, risk management, and profitability. Without the environment created by Volcker, Pickens, and Milken, Kelly's highly interconnected economy could not have become the dazzling reality that it is.

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