Detail Pengaruh Stimuli Lingkungan dan Fasilitas Pembayaran Terhadap Tingkat Emosi Konsumen (dalam Kinerja: Jurnal Bisnis dan Ekonomi Volume 15, No. 2 September, Th. 2011) Bibliografi Author: Soelasih, Yasintha Topik: Environment Stimuli; Payment Facilities; Consumer Emotion Level; Impulse Buying; Education; Married Status; JABFUNG-YAS-2017-03; JABFUNG-YAS-2018-04 Bahasa: (ID )     Penerbit: Fakultas Ekonomi Universitas Atma Jaya Yogyakarta     Tempat Terbit: Yogyakarta    Tahun Terbit: 2011     Jenis: Article - diterbitkan di jurnal ilmiah nasional Fulltext: Yasintha Soelasih - lengkap text optim.pdf (2.93MB; 20 download) B04 - KINERJA Vol 15 No 2 September 2011 Yasintha Soelasih.pdf (1.21MB; 0 download) [Informasi yang berkaitan dengan koleksi ini di internet] Abstract The purpose of this research to see environment stimuli and payment facilities toward consumer emotion level with education moderating variable and married status that will influence impulse buying fashion product. Regression analysis is used to analyses data from 148 sample. The result shows that environment stimuli variable and consumer emotion level have effect toward impulse buying fashion product, but payment facilities has not effect to impulse buying fashion product. Education moderating variable and married status not strengthen between environment stimuli and consumer emotion level, as well as education and married status moderating variable not strengthen payment facilities and consumer emotion level. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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