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Detail
ArtikelHere Comes the Electric Nissan Leaf  
Oleh: Taylor, Alex (III)
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 161 no. 3 (Mar. 2010), page 64.
Topik: Electric Car; Nissan Leaf; Carbon Emission
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: FF16.42
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
    Lihat Detail Induk
Isi artikelCarlos Ghosn -- in shirtsleeves -- walks briskly into a conference room on the 21st floor of Nissan's global headquarters in Yokohama, Japan. Awaiting his arrival are 15 executives in two ranks of chairs. Subject of the meeting: how to spread the news about Ghosn's pet electric-car project. His communications staff wants a traditional publicity campaign to build excitement, but Ghosn (rhymes with "phone") has other ideas. He believes that Nissan has a headstart over the rest of the industry -- and he doesn't want to tip his hand.
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