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Here Comes the Electric Nissan Leaf
Oleh:
Taylor, Alex (III)
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Fortune vol. 161 no. 3 (Mar. 2010)
,
page 64.
Topik:
Electric Car
;
Nissan Leaf
;
Carbon Emission
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
FF16.42
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Carlos Ghosn -- in shirtsleeves -- walks briskly into a conference room on the 21st floor of Nissan's global headquarters in Yokohama, Japan. Awaiting his arrival are 15 executives in two ranks of chairs. Subject of the meeting: how to spread the news about Ghosn's pet electric-car project. His communications staff wants a traditional publicity campaign to build excitement, but Ghosn (rhymes with "phone") has other ideas. He believes that Nissan has a headstart over the rest of the industry -- and he doesn't want to tip his hand.
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