Detail Analisis Pengaruh Image Toko Terhadap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai variabel Mediasi (Studi Kasus Matahari Department Store, Jakarta Barat) Bibliografi Author: ADITYA, FRANS WILLEM ; Haryadi, Eddy (Advisor) Topik: Pemasaran; Kegiatan Retail (Retailing); Store Image; Kepuasan Pelanggan (Customer Satisfaction); Loyalitas Konsumen; Matahari Department Store; https://shared.com/2cw9qvkfyf?s=l Bahasa: (ID )     Penerbit: Program Studi Manajemen Fakultas Ekonomi dan Bisnis Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2012     Jenis: Theses - Undergraduate Thesis Fulltext: Frans William Aditya's Undergraduate Theses.pdf (297.57KB; 97 download) [Informasi yang berkaitan dengan koleksi ini di internet] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FEM-7479 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract The rise of modern retail developments lately has shifted the role of the traditional retail activities. Most people meet their household needs from modern retail activities, this can be seen from the increasing number of modern retail markets such as department stores. Pricing strategy and promotional activities took appropriate enabling continuous gains in competition, providing a memorable experience for consumers, from seeking to consume the product can create a strong relationship that will build customer satisfaction and ultimately satisfaction will lead to loyalty. The purpose of this study to determine whether the store image affect the consumer loyalty of Matahari department store customer through customer satisfaction as a mediating variable. In the data processing used Structural Equation Model (SEM) using LISREL software 8.70. The results of this study indicate that the store image variable has significantly affect consumer loyalty through customer satisfaction as the mediation variable. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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