Detail Pengaruh Bauran Pemasaran Terhadap Perilaku Pembeli Pakaian NIKE (dalam Jurnal Manajemen Vol.4, No.2; November 2007) Bibliografi Author: Hermawan, Fransisca Topik: Consumer; Decision Making; Consumer Behavior Model; and Marketing Mix. Bahasa: (ID )    Edisi: Vol.4, No.2; November 2007     Penerbit: Fakultas Ekonomi Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2007     Jenis: Article - diterbitkan di jurnal ilmiah nasional Fulltext: Francisca Hermawan.pdf (7.2MB; 60 download) text - Francisca Hermawan.pdf (8.51MB; 14 download) Abstract This study focuses on measure the effect of the increment of quality and services to buyer's buying behavior towards branded sports apparel. Different consumers have got different decision making process. The buyer's ultimate goal is to buy the product of qualitative, quantitative with low/best affordable price. I have carried out buying behavior of buyer and different kind of consumer behavior model, use marketing mix literature and theory of consumer behavior. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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