Detail Analisis Segmentasi Pasar Produk Yamaha Mio dari Perusahaan Yamaha (dalam Jurnal Manajemen Bisnis, Vol.1 No. 1; September 2010) Bibliografi Author: Hermawan, Fransisca Bahasa: (ID )    Edisi: Vol.1 No. 1; September 2010     Penerbit: Fakultas Ekonomi Universitas Muhammadiyah Yogyakarta     Tempat Terbit: Yogyakarta    Tahun Terbit: 2010     Jenis: Article - diterbitkan di jurnal ilmiah nasional Fulltext: Francisca Hermawan.pdf (7.41MB; 13 download) text - Francisca Hermawan.pdf (8.58MB; 4 download) Abstract Currently the Company Yamaha Motor vehicles are the first manufacturer to create a special automatic motor cycle for women. Yamaha Mio is a market leader for automatic motor cycle product. Strategy used by Yamaha is a market segmentation strategy, target markets, and placement positions. This strategy is one weapon powerful enough to penetrate the field of competition. The research was conducted through questionnaires to one hundred respondents. After the data obtained and processed by using Chi Square (kai-square). Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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