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CEO swap: 2 Best Companies chiefs trade places
Oleh:
Keegan, Paul
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Fortune vol. 161 no. 2 (Feb. 2010)
,
page 44.
Topik:
Kip Tindell
;
Container Store
;
Maxine Clark
;
Build-a-Bear
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
FF16.42
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Kip Tindell, chief executive of the Container Store, is sitting on a stool in a Build-a-Bear Workshop in Dallas, trying to affix the limp carcass of a monkey doll onto a metal pipe attached to what looks like a giant cotton-candy machine. Around the same time, Maxine Clark, chief executive of Build-a-Bear, is wearing a red apron and trying to convince a customer at the Container Store in St. Louis that it's okay to give store-bought cupcakes as a gift to her boss as long as they come in a pretty box. What sounds like an episode from the old Bizarro World comics actually happened not long ago. It was all part of an experiment: What, Fortune wondered, would happen if two CEOs from our Best Companies list traded places for the day?
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