Detail Why doing good is good for business   Oleh:  Murphy, Richard McGill Jenis: Article from Bulletin/Magazine Dalam koleksi: Fortune vol. 161 no. 2 (Feb. 2010), page 58. Topik: Dov Seidman; Good Things; Profit; CUlture Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.42 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel As unemployment crept toward 10% last year, the drug giant Pfizer decided to do a good deed. For customers who had lost their jobs during 2009 and lacked prescription coverage, Pfizer would supply 70 of its name-brand drugs, from Lipitor to Viagra, free of charge for up to a year. For a company whose reputation has suffered some blemishes, including $2.3 billion in fines last year for improperly marketing drugs to doctors, the free-prescription program was well worth the cost. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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