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ArtikelImplementing, Embedding, and Integrating Practices: An Outline of Normalization Process Theory  
Oleh: May, Carl ; Finch, Tracy
Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Sociology vol. 43 no. 03 (Jun. 2009), page 535–554.
Topik: diffusion of innovation; embedding; implementation; material practice; normalization process theory; routinization
Fulltext: 535.pdf (210.49KB)
Isi artikelUnderstanding the processes by which practices become routinely embedded in everyday life is a long-standing concern of sociology and the other social sciences. It has important applied relevance in understanding and evaluating the implementation of material practices across a range of settings. This article sets out a theory of normalization processes that proposes a working model of implementation, embedding and integration in conditions marked by complexity and emergence. The theory focuses on the work of embedding and of sustaining practices within interaction chains, and helps in understanding why some processes seem to lead to a practice becoming normalized while others do not.
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