Relasi Penjualan, Biaya Promosi, Dan Persediaan Dengan Pendekatan Data Panel  

Oleh:

Aldi, Benediktus Elnath

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Jurnal Manajemen vol. 5 no. 1 (May 2008), page 37-56.
Topik: Panel Data; Model Fixed Effect Model; Random Effect Model
Fulltext: Jurnal Manajemen v5n1 - Benediktus Elnath Aldi - text optim.pdf (854.93KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ147.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study aims to test whether there is a positive influence between the promotion costs and the value of inventories to sales. This study panel data model using a sample of 31 goods companies listed in Indonesia Stock Exchange, with series within 6 years from 2001-2006. Total panel observations data is 186 observations, To get the best model researcher compares the fixed effect model and random effect model using the Hausmann test. The result indicates that there is a positive influence of promotion costs and the value of stock to sales by using the fixed effect model.

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